by PRSA Kansas | Dec 10, 2020 | Uncategorized
2020 certainly has been a year for the history books! The PRSA Kansas Chapter continued to make great strides in leading the Kansas community in professional development and resources for communication, public relations and marketing professionals. Here is a recap of the Kansas Chapters achievements in 2020.
Notable Achievements
- Presented two new awards
- Board Member of the Year, Carol Streckfus, APR
- Dedicated Years of Board Service, 2016-2020, Kathy Lefler
- Created Board Role Descriptions
- Started the PRSA Kansas Community on Facebook, a private group that has gained 40 members so far. Join now!
- Donated $100 to the PRSA Multicultural Scholarship
Membership
- 53 members
- Eight new members in 2020
Blog Content Updates
YouTube
Programming
- What I Wish They Would’ve Told Me | Wendy Johnson, Wichita Public Schools
- Jan. 28 at Wichita State University – Marcus Welcome Center
- If You Brand It, They Will Come | Bob Moullette and Augusto “Cookie” Rojas, Wichita Wind Surge
- Feb. 25 at Wichita State University – Marcus Welcome Center
- The Excel Shooting: Crisis Communications in a Small Community | Erin McDaniel, City of Newton
- COVID-19 and FEMA: Fighting a Pandemic | Thomas Erickson, Federal Emergency Management Agency (FEMA)
- Working from Home Fatigue | Paula Downs, Wichita State Public Policy and Management Center
- An Authentic Conversation on Dealing with Systemic Racism | LaShonda Garnes, Wichita State Public Policy and Management Center
- Fight Club: The Ethics of Campaign Advertising | Dr. Bob Beatty, Washburn University
- Virtual Professional Development Days
- PR Changes Everything: How Gen Z is Changing the PR Workplace | Eric Wilson, Wichita State University, and Ashtyn Rottinghaus, Textron Aviation
- Building the Power and the Value of the Brand | Matt Baysinger, Swell Spark
- Annual Meeting and Program
- Art and (Brain) Science of Effective Communications | Kristin Graham, Amazon
by PRSA Kansas | Nov 15, 2020 | Featured
Meet the 2021 PRSA Kansas Board Slate
President Kristy Bansemer, City of Derby
President-Elect Akeam Ashford, Sedgwick County
Secretary Jennifer Eaton, KU School of Medicine-Wichita
Treasurer Carol Streckfus, APR, Cohlmia Marketing
Communications Chair Meghan Carver, Greater Wichita Partnership
Public Relations and Social Media Chair Ashtyn Rottinghaus, Textron Aviation
Ethics Chair Jamie Reed, APR, Starkey, Inc.
Accreditation Chair Cynthia Wentworth, APR
Bylaws Chair Rachel Bell, Kansas Turnpike Authority
Membership Chair Jennifer Strong McConachie, Nye and Associates
Diversity & Inclusion Chair Delane Butler
Immediate Past President Kim Kufahl, Wichita State University – Career Development Center
At-large board member Jennica King, Sedgwick County Zoo
At-large board member Wendy Johnson, APR, Wichita Public Schools
At-large board member Kate Flavin, Sedgwick County
At-large board member Susan Dyer, Heartland Credit Union Association
At large board member Ashton Maxfield, APR, Master Plan Communications
by PRSA Kansas | Sep 22, 2020 | Food for thought, National, Professional Development
September 2020
Compiled by PRSA Kansas Board Member Jamie Reed
The provisions of ethical conduct defined by PRSA – advancing the free flow of accurate and truthful information, safeguarding confidences, building trust by revealing information needed to make a responsible decision – have never seemed more relevant than in the era of COVID-19.
As we work to continue counseling our leaders and clients six months into this pandemic, Linjuan Rita Men’s article on “Wartime Leadership Communication: How Should CEOs Communicate During the COVID-19 Pandemic?” (instituteforpr.org) has insightful tips for us as public relations professionals and those we advise:
- Be transparent. Share information in a frequent and timely manner and be honest about the true impact to your organization or business. Listen – really listen – to employees as they share their opinions and concerns.
- Convey authenticity. Leaders should admit there is no playbook for a pandemic, and that they have many of the same worries as other employees. Yes, there will be a need for some tough decisions, but the human side of leaders is what will resonate with employees.
- Show empathy. Demonstrate a sense of caring with phrases like “I feel you,” “those emotions are legitimate and understandable” or “we are in this together.”
- Demonstrate optimism. Foster hope and gratitude by focusing on some of the silver linings of the pandemic, such as adapting to new ways of working and connecting and a stronger sense of community.
September is PRSA’s Ethics Month. For a refresher on the PRSA code of ethical principles, visit: www.prsa.org/about/ethics/prsa-code-of-ethics.
by PRSA Kansas | May 14, 2020 | Professional Development
May 14, 2020
By Jamie Reed, Starkey Director of Communications
The Global Alliance for Public Relations and Communication Management released the following tips for providing responsible communication during COVID-19. As PR professionals, it’s important to be aware of best practices in the industry, especially during a crisis that has left no person, employee or stakeholder unaffected. 
Source
1. Before [you] communicate, think about the impact of your message beyond your organization.
2. Do not hide the impact of the pandemic. Be realistic in your communications, based on facts.
3. Use straightforward, plain language to minimize dramatizing the situation.
4. Include hope in the spirit of the communications.
5. Spread good examples and practices.
6. Identify and legitimize people’s emotions.
7. Give priority to messaging from official sources.
8. Avoid sharing fake news. Be critical of sources of information.
9. Don’t saturate networks with messages.
10. Don’t spend time criticizing public communication. Try to cooperate with them to improve.
11. Support the work of the media providing accurate information in the right moment.
by PRSA Kansas | Apr 8, 2020 | Business
As a skilled public relations professional, you know that your success is dependent on staying relevant, resourceful, and inspired.
The Accreditation in Public Relations (APR) credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.
If you have questions about accreditation or what to learn about the APR scholarship email [email protected]
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